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Device Obsession Evolves into a Mobile Lifestyle

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The survey also notes that while often lumped together with privacy, security concerns trumped privacy issues when it comes to the use of smart home IoT. Forty-eight percent of consumers said their greatest potential concern was a security-related hacking into a home system to cause damage or theft vs. the highest ranking privacy concern – protecting personal information – cited by only 33% of respondents. Surprisingly, the youngest and oldest demographic recorded in the survey – 18 to 24 year olds and those 65 or older – shared the same greatest concern for security-related issues at 53% vs. privacy-related issues at 35% for 18 to 24 year olds and 33% for those age 65 or older.

Consumers rate device and service cost as key factors driving carrier preference; trade-in programs yet to reach full potential
In terms of driving carrier preference, the importance of device cost has increased to 22%, up from 13% in 2014, while concern over service fees has decreased slightly to 23% down from 26% in 2014. Video and voice over IP, two of the most anticipated services on the market in the last several years, have experienced the largest decline in usage at 21% and 18%, respectively.    

When it comes to device purchase and trade-ins, online smartphone sales account for slightly less than one-third of all sales, which is flat year over year from 2014. Despite a robust industry, the smartphone trade-in programs only capture 21% of the available market share. Nearly 60% of consumers do not seek money for their phone, with 37% keeping it as a spare.


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