Home | Growth | Device Obsession Evolves into a Mobile Lifestyle

Device Obsession Evolves into a Mobile Lifestyle

By
Font size: Decrease font Enlarge font
The survey also notes that while often lumped together with privacy, security concerns trumped privacy issues when it comes to the use of smart home IoT. Forty-eight percent of consumers said their greatest potential concern was a security-related hacking into a home system to cause damage or theft vs. the highest ranking privacy concern – protecting personal information – cited by only 33% of respondents. Surprisingly, the youngest and oldest demographic recorded in the survey – 18 to 24 year olds and those 65 or older – shared the same greatest concern for security-related issues at 53% vs. privacy-related issues at 35% for 18 to 24 year olds and 33% for those age 65 or older.

Consumers rate device and service cost as key factors driving carrier preference; trade-in programs yet to reach full potential
In terms of driving carrier preference, the importance of device cost has increased to 22%, up from 13% in 2014, while concern over service fees has decreased slightly to 23% down from 26% in 2014. Video and voice over IP, two of the most anticipated services on the market in the last several years, have experienced the largest decline in usage at 21% and 18%, respectively.    

When it comes to device purchase and trade-ins, online smartphone sales account for slightly less than one-third of all sales, which is flat year over year from 2014. Despite a robust industry, the smartphone trade-in programs only capture 21% of the available market share. Nearly 60% of consumers do not seek money for their phone, with 37% keeping it as a spare.

 

« 1 2 3
Join PRESIDENT&CEO on LinkedIn

Subscribe to comments feed Comments (0 posted)

total: | displaying:

Post your comment

  • Bold
  • Italic
  • Underline
  • Quote

Please enter the code you see in the image:

Captcha