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Why the Midmarket Is Overlooking Benefits of BYOD

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Why the Midmarket Is Overlooking Benefits of BYOD

BYOD has the potential in the midmarket to empower smaller workforces. If mishandled with loose rules and complex legalese, BYOD can lead to increased feelings of isolation. Here's how the midmarket can make BYOD work for them.

Make no mistake: Companies, especially midmarket ones, face a sea change in how they operate when they take up the "Bring Your Own Device" banner. It's not simply letting employees use their personal smartphones, tablets and laptops for work.

"If you want to make the most of BYOD benefits, you're going to have to deal with challenges," says Alison Ruge, senior researcher in Cisco's Collaboration Technology Group. "You're going to have to make some internal changes, so that the weaknesses of BYOD don't overwhelm the positives."

Ruge's team conducted in-depth interviews with knowledge workers at 19 midmarket companies—those with 150 to 1,500 employees—and found that BYOD was taking root there. Why not? BYOD can quickly empower a small workforce. Employee-owned smartphones and tablets can lead to cost savings for resource-strapped companies scrutinizing every line item on the balance sheet.

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