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Good Technology eyes mid-market customers with new price scheme

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Good Technology eyes mid-market customers with new price scheme

Good Technology Inc., which provides security services to mobile devices, is making an appeal to small businesses by offering a new pricing scheme with the hope of attracting a new audience - mid-market enterprises.

The Good for Enterprise pricing plan offers businesses security services for their employees' mobile devices and data for $5 per user per month. Previously, Good Technology charged clients per device, deterring potential users with multiple devices from buying the company's security packages.

With the new pricing plan, Sunnyvale-based Good Technology is hoping to tap into a market that has previously opted out of its services because of upfront costs.

"Good has been acknowledged as a leader in secure mobility, but it is perceived as the high end or robust option by a lot of companies," said CEO Christy Wyatt, who came on board in January. "There was the perception that if you were a smaller enterprise or a non-regulated industry, Good Technology was out of reach for you. We have tried to listen to that feedback and see what other customers in different market segments want."

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