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All Together Now

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All Together Now

The convergence of social, mobile and cloud technologies —“SoMoClo”—is changing the way companies work.

No, it’s not the latest trendy neighborhood in New York City. “SoMoClo” is shorthand for a phenomenon that will have a lasting impact on business intelligence: the convergence of social media, mobile technologies and a cloud IT infrastructure.

Credit Andrew Borg, research director for enterprise mobility and collaboration at Aberdeen Group, and his team for coining the term, if not for being the only ones who saw the significance of the trend. Picture SoMoClo this way: Everyone in the organization is connected to enterprise data and business applications via the cloud, wherever they may be—thanks to their mobile devices—and are sending business messages to each other on internal and external social media. “It’s today’s business reality,” says Borg.

The benefits of this new reality are organizational agility, accelerated decision-making and increased collaboration. “Organizations that align their technology infrastructure according to the SoMoClo principles—cloud at the core, mobile at the edge and social as the connection from edge to edge through the cloud—are on an evolutionary path,” says Borg.

Although this path is now coming into focus across the enterprise world, the journey toward SoMoClo began five years ago, via the introduction of user-friendly, graphically sophisticated mobile apps on smartphones and, later, tablets. These apps, says Borg, provided a common end-user experience of mobile cloud connectivity and collaboration without requiring the traditionally complex, expensive IT support infrastructure residing behind an organization’s firewalls. “The apps provided access to remote data that was stored somewhere in the cloud,” he explains. “Once social-media functionality was added to the mix, the full SoMoClo experience was born.”


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