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Cisco Plans to Spend up to $30B on Midmarket Tech, Services by 2016

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Photo courtesty of: Adriano Castelli / Shutterstock Photo courtesty of: Adriano Castelli / Shutterstock

Cisco announced during its Partner Summit this week its intentions on a renewed focus related to the midmarket enterprise segment…basically end users with 100-1,000 employees. According to a blog post yesterday by Andrew Sage, Cisco’s Vice President, Worldwide Partner Led Worldwide Partner Organization, the company is officially turning the spotlight on this segment. “With 1.4 million midsize businesses – which we define as companies with 100-1000 employees – spending an estimated $25 billion on technology and $30 billion on services by 2016, we know this is the right market to focus on with our channel partners,” he said.

Sage also noted market trends such as mobility and cloud, which have increasing IT demands and limited resources. Many have the same demands, but not the resources that would be found, say, within a larger company. “They have many of the same needs as a big business, but smaller IT staffs and budgets to meet them. To remain competitive, mid-sized businesses need to be able to evolve quickly to address today’s business challenges and prepare for the future,” he said. “This is where Cisco and you, our channel partners, can help.

According to Sage’s blog, Cisco is planning to help partners focused on the mid-market segment by doubling our incremental investments in Partner Led resources, incentives and programs to $150 million in FY14. “What you’ll see from this investment is continued improvements to our Partner Plus framework that will allow you to evolve your midmarket practice and remain competitive,” he said.  “One example is that we are increasing Virtual Engineering capacity for Partner Plus partners by 100 percent. That’s a lot of new pre-sales support available to help you close deals. We also recently introduced the Winner’s Circle an exclusive retreat for your highest performing partner sales reps in recognition of their outstanding contribution to our growth together.

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