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The More Executives Collaborate via Cloud, the More They Appreciate Its Power

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The More Executives Collaborate via Cloud, the More They Appreciate Its Power

That’s the conclusion of a recent study by Forbes Insights in association with Cisco, “Collaborating in the Cloud.” While 64% of survey respondents overall said cloud-based collaboration tools accelerate business results, enabling companies to execute faster than would be possible otherwise, that figure rises to 82% among “leaders.” The survey defined leaders as executives with significantly more experience with cloud-based collaboration tools than others—they made up 14% of the total sample.

(The survey included 532 senior executives across the globe. Companies ranged from $250 million in sales to more than $20 billion.)

The disparity between “leaders” and the rest shows up throughout the key findings. For example, 55% of the overall sample—87% of leaders— say that cloud-based collaboration represents a real breakthrough in effectiveness, transcending both geography and functional specializations.

Fifty-eight percent of the total sample—90% of leaders—believe cloud-based collaboration can improve almost any business process.

And 59% of respondents—93% of leaders—say that cloud-based collaboration stimulates innovation.

How are organizations using these tools?

Well over a third of respondents (86% of leaders) say they are using cloud-based applications for greater workforce flexibility, providing video, voice, email, IM, data management and access to core business processes anytime, anywhere. The most advanced among these are also device-agnostic, allowing the BYOD (bring your own device) approach.

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