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“Start-up aims to make “Big Data” accessible to mid-market companies”

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“Start-up aims to make “Big Data” accessible to mid-market companies”

Paula Long is known in the enterprise tech world as the co-founder of EqualLogic, a storage company bought by Dell for $1.4 billion in 2008. Last year, she began working on a new startup, DataGravity, still in stealth mode.

Long has been tight-lipped about DataGravity. But she just opened up about the company to Business Insider.
The New Hampshire-based start-up has been on Silicon Valley radars since January, when VC firm Andreessen Horowitz lead a $30 million investment round. That was on top of the $12 million Data Gravity nabbed out of the gate when it launched in June, lead by

Charles River and General Catalyst, making $42 million total.

While most big data systems today rely on complicated software, Long is creating a shortcut. She's getting the storage system itself — the actual disk drives that hold the files — to share what it knows about the company's business. This could make big data an affordable option for a lot of mid-sized companies.

Here's an edited transcript of what she told us.
Business Insider: A lot of people are watching Data Gravity and you haven't said much about what you're working on. What can you tell us about the tech?


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