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3 Things You Need to Know About LinkedIn's Company Pages

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Nothing stays simple - even LinkedIn is evolving. Nothing stays simple - even LinkedIn is evolving.

It's no longer enough to just drive traffic to your website, you need to engage your web visitors and create an online journey that leads them quickly to the content they're searching for.

LinkedIn [LNKD  118.83    -3.15  (-2.58%)]understands the need to engage their members so they recently released an updated version of LinkedIn. The new site is dramatically different than the original version with a clean, easy-to-navigate interface. The new LinkedIn website focuses on engaging LinkedIn members, which will keep them on the site longer and entice them to return more frequently.

The second phase of the LinkedIn makeover is a redesigned version of Company Pages. This new version of Company Pages is a continuation of the site-wide redesign of LinkedIn simplifying LinkedIn's pillar products and creating streamlined experiences across all devices. The new Company Pages are designed to encourage interaction and engagement with the LinkedIn members. 

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