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5 Reasons Macs are Gaining Ground in the Enterprise

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Always popular with creative industries, the Mac is gaining ground in the business world Always popular with creative industries, the Mac is gaining ground in the business world

How Apple is winning over the enterprise without even trying.

Over the years, Apple has earned a less-than-stellar reputation among purchasers of enterprise desktops. Macs were seen as overpriced to begin with. And Apple didn't offer huge discounts for bulk purchases, like the PC makers. Plus, Macs didn't come with the ecosystem of integrated productivity and management apps that are taken for granted in the Windows world.

But the latest numbers don't lie. Apple's U.S. market share for the quarter ended Sept. 30 jumped from 10.5% to 11.3%, according to IDC. And Apple's global Mac shipments increased by 20%. Gartner puts Apple's U.S. market share at 12.9%, with a 21.5% growth in PC shipments.

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