Home | Tech | Yell Continues to Innovate Its Product and Service Offerings for Small and Medium Enterprise (SME) Customers Worldwide Through Strategic Alliances - 15 September 2011

Yell Continues to Innovate Its Product and Service Offerings for Small and Medium Enterprise (SME) Customers Worldwide Through Strategic Alliances - 15 September 2011

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Yell's alliance with Microsoft will enable its advertising and business solutions for SMEs to successfully compete online

Yell announced today that it has made significant progress in its collaboration with Microsoft first announced on 12 July this year. Yell will offer a broad range of Microsoft Advertising solutions and software to its over million strong SME customer base.

The alliance is enabling Yell to deepen and enhance its products and services by using the Microsoft adCenter and Microsoft Exchange platforms to offer search and display advertising solutions on Microsoft's sites, including: Bing, MSN and Windows Live Hotmail. In addition, Yell will offer Microsoft Office 365 and the full suite of cloud and software-based productivity and business solutions, which includes Microsoft Dynamics. Furthermore, Yell Connect, Yell's new consumer division, will offer SMEs multi-store and ecommerce solutions made possible through its acquisition of Znode earlier this year. For larger SMEs, Yell will offer such solutions via the low cost, highly scalable Microsoft Cloud Services, as well as providing seamless connectivity to Microsoft Dynamics.

Mike Pocock, Chief Executive Officer of Yell, said: "Consumers are increasingly sourcing and buying the goods and services they want online and are demanding to be able to do this locally. This changing landscape opens up a number of new opportunities for those SMEs who embrace eCommerce and it is Yell's aim to help those businesses succeed in doing this. As a key part of our new strategy, we are creating a one-stop 'eMarketplace', which will enable our SME customers to compete more effectively in the digital market place. Our alliance with Microsoft is a key part of this, making it possible for us to deliver important new digital services."

The alliance between Yell and Microsoft constitutes an important part of Yell's new strategy to become the leading provider of digital services to small and medium enterprises ("SMEs") so that they can compete online and transact ecommerce in the emerging local eMarketplace. It recognizes both parties focus on opportunities emerging from changing consumer and SME behaviours in local markets driven by rapidly evolving online technologies. Yell believes that these trends will result in a local eMarketplace that plays to their respective strengths. Yell's expertise and trusted customer relationships with local businesses used with Microsoft's small business software, media and search assets will allow the alliance to deliver solutions that will help SMEs grow in this environment.

 

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