Home | Tech | CRM and Sales: If it's Broke, Fix it.

CRM and Sales: If it's Broke, Fix it.

By
Font size: Decrease font Enlarge font
There's a serious talent shortage for CRM and sales... There's a serious talent shortage for CRM and sales...

CRM systems are a reflection of the sales and marketing team. So when both are broken, should you fix the CRM first, or fix the organization first? The answer: Yes.

Fixing your CRM system and the sales and marketing organization will take some real time, and should be done in stages. Further, in both CRM and sales there's a serious talent shortage. Sure, there are people on the street — but just try to find a truly great salesperson or SFDC wizard in New York or San Francisco. So you should grab the employees and consultants whenever you can find them, and expect to fix the software and organizational issues in parallel.

Of course there are going to be interdependencies and policy issues that affect both the CRM system and its users. But a lot can be done to de-couple those dependencies and make it easier to rework and reconfigure asynchronously.

Read More...

Join PRESIDENT&CEO on LinkedIn

Subscribe to comments feed Comments (0 posted)

total: | displaying:

Post your comment

  • Bold
  • Italic
  • Underline
  • Quote

Please enter the code you see in the image:

Captcha