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Study shows massive increase in retail revenue from smartphone-generated visits to mobile-optimized websites

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Study shows massive increase in retail revenue from smartphone-generated visits to mobile-optimized websites

March study shows 163% increase from 2013.

According to the most recent monthly study from mobile commerce platform provider Branding Brand, the past year has been a boon for mobile commerce, continuing an upward trend over the last 5 years.

 

"Not only are customers shopping more on their phones, they're also spending."

The study details a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from March 2013 to March 2014.

Compared to 2013, the company’s Branding Brand Mobile Commerce Index shows the following year-over-year differentiation in March 2014 for the 18 clients tracked:

March 2014

March 2013

Smartphone visits: 20,129,855

Smartphone visits: 10,003,472

Smartphone orders: 135,640

Smartphone orders: 59,080

Smartphone revenue: $15,106,324

Smartphone Revenue: $5,630,325        

 

Year-Over-Year Mobile Growth Rates from March 2013 to March 2014:

Smartphone visits increased 101.2%

 

Smartphone orders increased 129.6%

 

Smartphone revenue increased 168.3%

 

Additional Data on Market Share:
In March 2014, smartphones generated 29.4% of total online visits, up 42.7% from March 2013 (62.9% iOS, 36.4% Android). The market share of non-mobile (desktop) visits decreased 21.1% from March 2013 to March 2014. 

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"Not only are customers shopping more on their phones, they're also spending," said Chris Mason, Branding Brand co-founder and CEO. "Our data shows large numbers of consumers rapidly embracing mobile as a fundamental tool to conveniently connect with retailers."

 

 

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