Home | Tech | Technology increasingly recognized as a strategic asset by mid-market executives

Technology increasingly recognized as a strategic asset by mid-market executives

By
Font size: Decrease font Enlarge font
Technology increasingly recognized as a strategic asset by mid-market executives

The impact of technology continues to grow, as does its influence.

According to a new report from professional services firm Deloitte, mid-market C-suite executives are increasingly viewing technology as a strategic asset that can drive competitive advantage and are taking a more active role in technology decisions. 

Nearly half (48%) of mid-market executives surveyed by Deloitte indicate that their company’s leadership views technology as a “critical” differentiator and key to growth, compared to 41% who said the same last year.

"It is becoming harder and harder to separate technology from business strategy and performance," says Stephen Keathley, principal, Deloitte Consulting LLP, and national technology leader, Deloitte Growth Enterprise Services. "Technology now touches essentially every business function — from sales and marketing to human resources, from finance to operations and compliance. C-suite's growing involvement in these critical decisions is a welcome development because, more often than not, the business impact of new technology is directly related to the level of support and commitment received from the highest levels of the organization."

Close to two-thirds of mid-market executives say their company’s C-suite leaders have “some” level of involvement in the adoption of next generation technologies, nearly half (46%) say C-suite is “actively engaged,” and a growing percentage (33%, compared with 20% in 2014) say their leadership is “leading the charge.”

This growing involvement by the C-suite also is bringing along with it a renewed focus on return on investments, as 40% of mid-market executives — compared to 34% a year ago — say their company almost always does a post-implementation evaluation to measure successes.

1 2 3 »
Join PRESIDENT&CEO on LinkedIn

Subscribe to comments feed Comments (0 posted)

total: | displaying:

Post your comment

  • Bold
  • Italic
  • Underline
  • Quote

Please enter the code you see in the image:

Captcha