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When CEOs Talk Strategy, 70% Of The Company Doesn't Get It

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When CEOs Talk Strategy, 70% Of The Company Doesn't Get It

CEOs are often left wondering whether their people truly understand their vision. It’s a dangerous place to be, and it’s a difficult situation to diagnose and address. My colleague Jimmy Leppert explores the extent of what is lost if leaders ignore the issue, as well as the best ways to ensure clarity of your vision.

When you step on stage at the company meeting, are those smiling, nodding heads really absorbing the new company vision and goals for the year? According to a recent Harvard Business Review article, “When CEOs Talk Strategy, Is Anyone Listening?” only a fraction of our workforce is really clued in. The article cites recent research which says that even in high-performing companies with “clearly articulated public strategies,” only 29% of their employees can correctly identify their company’s strategy out of six choices.

This is not the strategy du jour. This is your company’s core, single most important strategic statement – a definition of why the business exists and why it’s worth investing in for the future. That means 70% (7 out of 10) of all employees (yes, even yours) are unknowingly misaligned with your company’s strategic direction.

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