Is Your Strategy Revolution or Evolution?

Everybody wants to develop the next iPad app. Inventing things is a great way to impress your friends. But sometimes crafting strategy is more tepid. One needs to balance their need to disrupt based on positioning, industry stage, resources and a myriad of other factors.

Everybody wants to develop the next iPad app. Inventing things is a great way to impress your friends.  But sometimes crafting strategy is more tepid.  One needs to balance their need to disrupt based on positioning, industry stage, resources and a myriad of other factors.

I have always viewed the exercise of strategic planning as a blend of revolution and evolution.  It is important for companies to fully bake their last innovation before they can move on to the next.   The inability to fully develop an idea can be futile. As the old saying goes, a man with two watches may not know what time it is.

Some companies have the chops to work on multiple disruptions at once, but they are usually the ones with an abundance of resources. For most, execution can require the attention of several executives and their underlings. Such work is both exhilarating and exhausting and it is not for the faint of heart.

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