Home | News & Opinion | Nielsen: Global consumer confidence falls in Q4

Nielsen: Global consumer confidence falls in Q4

By
Font size: Decrease font Enlarge font
Nielsen: Global consumer confidence falls in Q4

Recession mentality continues for many; terrorism and immigration concerns escalate.

According to a quarterly survey from Nielsen, global consumer confidence ended 2015 on a subdued note, as the index declined two points from the third quarter to 97—the same score as the start of the year. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four points to 81. All other regions ended the year less confident than they started, with the North America and Middle East/Africa regions declining six points each to 100 and 90, respectively, and Latin America declining three points to 83. 

"Confidence levels throughout 2015 reflect the varied ways that consumers filtered economic events within their regions and globally," said Louise Keely, senior vice president, Nielsen, and president, The Demand Institute. "Many emerging markets—though not all—are in slower growth environments, and confidence trends vary accordingly. European consumers on the whole have remained relatively resilient despite continued economic uncertainty, and while the US is a relative bright spot in the global economy, consumers are still taking a cautiously optimistic attitude to their near-term futures."

In the US, 29% of online respondents said terrorism was their biggest or second-biggest concern.

Terrorism and immigration concerns in North America and Europe

Fears about terrorism escalated to new highs in the fourth quarter of 2015 in North America (27%) and Europe (22%) and have become a bigger concern than the economy in both regions. In the US, 29% of online respondents said terrorism was their biggest or second-biggest concern, an increase of 15 percentage points from the third quarter. In Europe, concern levels were also high and grew significantly from the third to the fourth quarter in Israel (43%, +24pp), the U.K. (32%, +11pp) and the Netherlands (26%, +8pp). Levels were very high or high and remained relatively stable quarter-on-quarter in Turkey (56%, -2pp), France (25%, -1pp), Czech Republic (24%, +1pp), Switzerland (23%, +1pp) and Germany (23%, no change). 

Immigration concerns also escalated in North America (29%), as just under one-third of Americans (32%) said it was their biggest or second-biggest worry, a rise of 26 percentage points from the third quarter making it the number one concern in the country. Immigration anxieties were also notably high in central European and Scandinavian countries, with levels highest in the Czech Republic (36%), Sweden (28%), Germany (27%), Austria and Norway (26% each), the U.K. and Switzerland (22% each) and Finland (21%)—most with significant quarter-on-quarter increases.

1 2 »
Join PRESIDENT&CEO on LinkedIn

Subscribe to comments feed Comments (0 posted)

total: | displaying:

Post your comment

  • Bold
  • Italic
  • Underline
  • Quote

Please enter the code you see in the image:

Captcha