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Capturing the Hispanic Market Will Require More Than A Total Market Strategy

Capturing the Hispanic Market Will Require More Than A Total Market Strategy

Entrepreneurs and corporate executives across America are awakening to the importance of Hispanic consumers and their growing purchasing power, estimated to reach $1.5 trillion dollars by 2015. ... Full story

CEO Jeff Weiner Has A Big, Audacious Goal For LinkedIn's Next Decade

CEO Jeff Weiner Has A Big, Audacious Goal For LinkedIn's Next Decade

LinkedIn and Facebook will celebrate the anniversaries of their IPOs just a few days apart this week. But their experiences as publicly traded companies couldn't be more different. ... Full story

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EU Can Only Make the Best of Its Terrible Choices

The European Central Bank has deployed almost the last of its depleted supply of conventional monetary stimulus, cutting its benchmark interest rate last week to 0.5 percent from 0.75 percent. Few expect this to make much difference to Europe’s flailing economy, and financial markets were unmoved. If conventional monetary policy is all but used up, what else is there? ... Full story

Qatar: Attention-Starved Teen of the Middle East

Qatar: Attention-Starved Teen of the Middle East

Here is the genius of Qatar, the peanut-sized Persian Gulf state that provides material support to Hamas, the Muslim Brotherhood and possibly some of Syria’s jihadist rebel groups, in a single image: A two-cheeked kiss, in public, between Qatar’s second-most powerful man, the prime minister (and foreign minister), Sheikh Hamad bin Jassim bin Jaber Al Thani, and Haim Saban, the Israeli-American billionaire who funds, among other things, the Saban Center for Middle East Policy at the Brookings Institution. ... Full story

New Deloitte report on middle market shows tempered optimism

New Deloitte report on middle market shows tempered optimism

Middle market executives don’t see much growth, but remain cautiously optimistic ... Full story

More Signs of Economic Contraction in Euro Zone

More Signs of Economic Contraction in Euro Zone

A sharp drop in German business activity overshadowed an easing downturn in France in April, surveys showed on Tuesday, raising concerns over a further economic contraction in the euro zone. ... Full story

More Signs of Economic Contraction in Euro Zone

More Signs of Economic Contraction in Euro Zone

Manufacturing grew in April at its most sluggish pace in six months as demand from domestic customers fell, suggesting the American economy was losing momentum in the second quarter, a survey showed on Tuesday. ... Full story

Can 'Predictive Analytics' Help Retailers Dodge a J.C. Penney-Style Debacle?

Can 'Predictive Analytics' Help Retailers Dodge a J.C. Penney-Style Debacle?

The mass exodus of shoppers from J.C. Penney, prompted by the drastic store changes made by now-ousted CEO Ron Johnson, serves as a cautionary tale of what can happen when retailers don’t follow that old saying by fabled retailer Marshall Field, “give the lady what she wants.” ... Full story

IMF Warns Of 'Dangerous' Recovery As It Cuts U.S. And Global Growth Estimates

IMF Warns Of 'Dangerous' Recovery As It Cuts U.S. And Global Growth Estimates

The global economy will continue to muddle through this year and next, as the IMF lowered its world output forecast for 2013 to 3.3%. The Eurozone’s recession is expected to drag on through this year, while Greece’s economy will contract for a sixth consecutive year under the crushing weight of austerity and lack of productivity. A slightly positive note is the emergence of a “three-speed recovery,” as the U.S. decouples from other ailing so-called advanced economies and grows on the back of the Bernanke Fed’s continued flooding of the market with easy money. ... Full story

4 Principles of Marketing Strategy In The Digital Age

4 Principles of Marketing Strategy In The Digital Age

Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were able craft a compelling message, you could move product. ... Full story

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