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comScore:16% growth in 2014 US holiday e-commerce

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comScore:16% growth in 2014 US holiday e-commerce

Desktop and mobile both making gains in holiday purchases.

Digital research firm comScore today reported its official spending forecast for the November-December 2014 holiday season, as well as desktop retail e-commerce spending for Q3 2014. Total online retail spending for the November–December period is expected to reach $61.0 billion, representing a 16% gain versus year ago. Spending using desktop computers for that period is expected to reach $53.2 billion, up 14% year-over-year, which is 4 percentage points higher than last season's 10% growth rate. Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season.

 "The 2014 online holiday shopping season is shaping up to be a bright one."

 "The 2014 online holiday shopping season is shaping up to be a bright one with more than $61 billion in spending expected, representing a year-over-year growth rate of 16% across desktop, smartphones and tablets," said Gian Fulgoni, Executive Chairman Emeritus of comScore. "Although some lasting effects of the great recession still provide some overhang on the economy, many of the latest indicators point toward signs of optimism for consumer spending during the holidays. Negative economic sentiment is at a five-year low, the stock market is near all-time highs, and inflation has been kept in check. The one negative is that real wages for many middle-class Americans have not grown and in fact may have declined slightly. That said, the recent trends we've seen in online consumer spending suggest that American consumers are ready to open their wallets and embrace the spirit of giving this holiday season."

comScore Historical U.S. Desktop E-Commerce Spending by Quarter
comScore also released its estimates of Q3 2014 U.S. desktop e-commerce sales. Q3 2014 saw desktop spending rise 13% year-over-year to $53.9 billion, marking the twentieth consecutive quarter of positive year-over-year growth and sixteenth consecutive quarter of double-digit growth. It also represented a rebound of 3 percentage points from the 10% growth rate in Q2 2014.

Q3 2014 m-commerce spending on smartphones and tablets added $6.7 billion for the quarter, up 17% vs. a year ago, for a digital commerce spending total of $60.6 billion in the quarter.

Recently compiled figures for October 2014 desktop e-commerce spending showed a 14% year-over-year growth rate to $18.8 billion, signaling a continuing positive trend in spending growth from the middle of the year.

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