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Survey: US companies rate highly against international peers in the competitive Asia region

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Survey: US companies rate highly against international peers in the competitive Asia region

US companies make up the largest percentage of international businesses leading in Asia.

US companies operating in the high growth Asian region are boldly achieving success, according to a new survey released today by telecom provider Telstra Global. An impressive 68% of US-headquartered businesses in the region have met their financial and strategic objectives over the last three years. (more below graphic)

The report identified the top performing businesses in Asia as 'Asia Business Champions' and found US companies make up the largest percentage of international businesses leading in Asia.

Telstra Global, Head of EMEA and the Americas, Tom Homer said, "As a company that has a long track record of operating successfully throughout Asia, we wanted to quantify the business sentiments of multinationals operating in the region.  Our research was also designed to ascertain the attributes and success factors for businesses that are excelling in Asia and the experiences of international executives contributing to the growth of these operations.

"US companies in Asia reported that it is extremely important to manage across countries with honesty, integrity, cultural sensitivity and adaptability," added Mr. Homer. "Interestingly, 38% of US businesses in Asia see that bringing senior leaders to local offices is extremely important compared with 33% of all other businesses. And 54% of US companies find it is extremely important to communicate the needs of the local market to global headquarters compared with 43% of all other businesses.

The research identifies a superior category of top performing companies in Asia, termed Asia Business Champions in the report, and categorized as such based on having far exceeded their financial and strategic objectives in the last three years, and their expectation to succeed again in the coming three years. Asia Business Champions comprise just 5% of overall companies in Asia.

"On a global level, the ICT industry is a standout in Asia, with more than 70% of these companies having been very successful in Asia in the past three years, compared to 61% of companies across other sectors," said Mr. Homer. "Over the next three years both financial services and insurance companies and those in the ICT sector are most bullish about exceeding their objectives in Asia, with 55 and 51 percent respectively, compared to 42%across the board."

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