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Device Obsession Evolves into a Mobile Lifestyle

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Device Obsession Evolves into a Mobile Lifestyle

Consumers turn to devices to manage everyday living.

Consumers are increasingly opting to embrace a lifestyle that can be operated with your mobile phone, according to a recent survey on mobile consumer trends conducted by professional services firm Deloitte.

Once considered device obsession, American consumers are now relying on their devices more than ever for everything from making financial payments, to tracking health and lifestyle factors, to managing home environments.

"Mobile technology is now moving beyond simply being a mode of communication and advancing towards the era of the always-connected consumer," said Craig Wigginton, vice chairman and U.S telecommunications sector leader, Deloitte & Touche LLP. "As the lines that define mobile usage continue to blur, industries are now poised with seemingly endless opportunities to calibrate and develop solutions and products aimed at monitoring, recording, and communicating factors critical to our surroundings and well-being, all through the simplicity of a swipe or touch of a screen."

"Mobile technology is now moving beyond simply being a mode of communication."

In-store mobile payments nearly quadruple
This year's survey results showed a dramatic increase in the use of mobile phones to make in-store payments with a nearly four-fold increase from 5% in 2014 to 18% today. At the same time, it remains the largest untapped opportunity for device usage with approximately 1 in 5 consumers using their phone to make a payment in-store. The most popular uses of mobile payments were for public parking (19%), gas station purchases (18%), coffee shops and fast food dining (17% each). Among the other most frequently cited uses, the survey finds that nearly one-third of those that browse shopping websites make an online purchase using their mobile phone. Consumers between the ages of 25 to 34 were seen as driving the largest portion of mobile payment activity at 36%, with age groups 45 to 74 accounting for less than 10%.

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