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Few firms prepared for business disruption

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To deal with these disruptions, executives from the fastest-growing businesses said they are investing in emerging technology, industry-specific technology, and specialized talent at a much higher rate than their slower-growing counterparts.

Fully 34 percent are investing in talent with emerging technology expertise vs. 17% for slower-growing firms; 30% vs. 18% are investing in talent with industry expertise; 25% vs. 19% are utilizing Cloud computing such as IaaS, PaaS and SaaS; only 25% of faster-growing firms vs. 34% are spending time updating "legacy" enterprise systems; and 39% of faster-growing firms vs. 29% spend more time leveraging industry-specific technology advancements.


Those surveyed also listed the Top Five Disruptors they saw as creating the most opportunity for their businesses, if leveraged effectively. These are:

  • Instantaneous/ubiquitous data access
  • Digitally enabled consumers
  • Multi-generational workforce
  • Global business complexity in their industry
  • Accelerated growth of enterprises

"The fastest-growing and the most profitable organizations are increasingly – and smartly – leveraging these disruptors to continually deploy new business models, accelerate decision-making, convert data into valuable knowledge and focus on the customer," said Steve Chase, KPMG's U.S. Advisory Management Consulting leader.

In fact, survey respondents whose companies were generating a profit of 11% or greater reported making 25% higher-than-average investments in digital and mobile. Areas of investment include engaging with customers, growing the digital enterprise and enabling a mobile workforce.


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