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Few firms prepared for business disruption

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Few firms prepared for business disruption

Despite 76% seeing an increase in disruption, only 17% have formal strategy.

By investing in the right mix of technology and talent, global companies can turn business and market challenges – called "disruptors" – into competitive differentiation, according to a survey of more than 600 global senior executives by professional services firm KPMG.

The survey indicates that top-performing companies are able to sustain growth and increase profits in the face of the near-constant change.

While more than three-quarters (76%) of executives polled said they saw disruption as constant and most likely increasing in the future, only 17% said their companies were prepared for the coming volatility with a strategic approach.

"The fastest-growing and the most profitable organizations are increasingly – and smartly – leveraging these disruptors."

"The disruptors range from emerging competitors using new, disruptive business models to the explosion of data from always-on devices and revolutionary consumer experiences that force businesses to transform their entire operations," explained John Cummings, principal, KPMG U.S. Advisory Industry Leader for Industrial Manufacturing.


Survey respondents identified the following as the Top Five Potential Disruptors to their businesses:

  • Regulatory and legislative complexity and increasing rules (71%)
  • Shifts in security, including an emphasis on cyber security (63%)
  • Instantaneous and ubiquitous data access (60%)
  • Digital/Mobile-enabled workforce and consumers (58%)
  • Global access to talent and skills (49%)

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