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Black Friday consumer shopping expectations

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Black Friday consumer shopping expectations

MarketResearch.com offers insights into Black Friday 2015 and some expectations of consumer behavior on the biggest shopping day of the year.

Black Friday traditions have shifted over the past few years. Stores began opening earlier and earlier, pushing sales promotions back into Thanksgiving evening. This year, some stores are even choosing to opt out of Black Friday altogether.

Even though last year's Thanksgiving weekend experienced a decline in shoppers compared to 2013, an estimated 134 million people still shopped online and in stores, making Black Friday one of the busiest and highest revenue days for retailers.

Although Black Friday spending has decreased, the day itself is still important to retailers.

According to BlackFriday.com, total consumer spending has decreased since 2012. In 2012, consumer spending reached $59.1 billion, while 2013 saw $57.4 billion, and 2014 came in at $50.9 billion. Although Black Friday spending has decreased, the day itself is still important to retailers.

To prepare for a potential decrease in shoppers on Black Friday, retailers are trying several different strategies: promoting Black Friday deals as early as October, stocking shelves with high-demand items before Thanksgiving Day, offering the same online deals as in-store, and offering free, easy in-store pickup.

Another big trend from 2014 that is expected to increase in 2015 is self-shopping on Black Friday. Instead of taking advantage of the deals for presents, as many as 77% of holiday shoppers bought non-gift items during Black Friday last year.

 

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