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Survey: Free trumps speed for holiday shipping policies

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Mobile purchases rise this year

Mobile device ownership is at an all-time high: 77% of surveyed consumers own a smartphone, 56% own a tablet, and almost half own both a smartphone and a tablet.

Among the 78% of smartphone owners who plan to use their devices for holiday shopping, the top uses include researching store locations (60%), price checking and comparisons (55%) and online shopping or browsing (50%).

Social media continues to influence holiday shoppers, with 76% of all respondents active on social media websites (blogs, discussion boards or social networks), an increase of 4 percentage points from last year.

In the store, shoppers prefer self-help technologies that expedite the buying process over other in-store technologies. Topping the list are price checkers and self-checkout payment lanes, well ahead of other tools including kiosks, retailer mobile apps, mobile payments, handheld product scanners, electronic shelf labelling, video screens, beacons and digital signage – all of which came in under 20%.

 

 

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