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Message From the Digital Front Line – It’s 1996 All Over Again.

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The Front Line is Getting More Complex The Front Line is Getting More Complex

The Mobile Markets are exploding and recruiting the right people is critical. Here are six lessons learned that will help you recruit tech savvy talent.

We recently completed several digital marketing executive search projects ranging from early stage streaming video companies to multi-billion dollar enterprises  looking to ‘digitize’ their entire marketing effort.  The ability to manage technology is becoming crucial which leads to a requirement for more tech savvy candidates.  This group is in high demand and aggressive recruiting strategies are required.  It is not uncommon for us to approach over 150 prospects to find the right mix of skills, personality and interest.  In the process there are several crucial lessons:   

1.       Mobile marketing is exploding – its 1996 all over again.  Top mobile products leaders feel that the potential for mobile services today is similar to the potential for on-line web based services in 1997 when the internet boom took off.  The capabilities in a modern smartphone enable products and services that were not possible 2-3 years ago.  The smartphone has the power provide unique services, target individual customers, track utilization, carry coupons & loyalty points, locate stores and identify customers as they arrive on site.  It will be common place for us to transact our entire relationship with a consumer product or service company entirely through our phone.  We will be recognized in the store when we arrive, pay through our phone and retain coupons and loyalty points seamlessly.

2.       There is a renewed focus on end-to-end customer experience.  Technology allows companies to serve their customers, track activity and predict behavior across multiple channels of distribution:  phone, online, mobile or retail.  Companies are creating senior executive positons to polish this ability and make it as friction free as possible.  They want their customers to be recognized and served as individuals whether they are calling in, going in the website, checking their smart phones or walking into a store.  It means integrating customer engagement at each touch point to provide a consistent experience.        

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Ted Pryor
Ted Pryor
Contributor
Ted Pryor is a Managing Director with Greenwich Harbor Partners and focuses on senior level executive recruiting in Media, Technology and Business Services including general management, sales, marketing and customer service. He has over ten years of experience as a senior executive at GE Capital and over 20 years of experience in corporate finance. Prior to executive recruiting, he served as CFO and CEO of a venture backed start-up company.

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